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Proudly Own it All

If you watch cable TV you may have already seen the Special K “Own it” marketing campaign that encourages women –no matter what their shape or situation is – to “proudly own it all”. It’s an interesting shift in perspective for a product that has always marketed...

I do solemnly declare…

The other day I downloaded a device driver to my computer in an (unsuccessful) attempt to fix something. And when the long, wordy agreement notice came up, I will freely admit that I didn’t read it – but instead quickly clicked “I agree”. I suppose its human nature to...

Avoiding “Alert Fatigue”

Advances in computerized technology provide health care professionals with enhanced capability to monitor a wide variety of patient conditions and, hopefully, prevent adverse events.  However, with that comes a multitude of alerts, alarms and – in the case of...

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